MITCH ROSSELL

I redesigned country music artist Mitch Rossell’s logo before a tour with Garth Brooks. I was tasked with encompassing Mitch’s middle-of-the-road, classic and American brand in a versatile and eye-catching logo.

The evolution of the logo can be seen below; the final design (right) being a custom illustrated guitar + name overlayed on the stars of a rugged American flag. This timeless design appeals to all generations and invokes a sense of nostalgia and patriotism, which is equally a core aspect of Mitch’s fan base.

In addition to the logo, I also redesigned all of his merchandise which can be seen on www.mitchrossell.com.