The Heritage Foundation

The Heritage Foundation is an American conservative think tank based in Washington, D.C.

NextAfter asked me to build out 6 creative suites to test for Heritage’s fundraising arm. Below are the creative solutions I came up with and consequently built out into 32 pieces. This project required me to familiarize myself with Heritage’s brand and their audience, while also utilizing my knowledge of Google advertisement requirements and specs.

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In addition to the above suite, I also was asked to build out creative for Heritage’s “Know Your Constitution” and “The Case for Conservatism” campaigns. The below designs were also advertised on Google and tested for NextAfter.

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